E-MAIL MARKETING, ONLINE MARKETING, SOCIAL MEDIA, BOOK BLOGGERS
Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. He spent several years writing about the business side of publishing as a senior editor for GalleyCat, then briefly worked with Houghton Mifflin Harcourt as their director of e-marketing strategy.
These days, he’s using all that experience to help publishing companies and individual authors develop stronger connections with their readers. He speaks frequently at book festivals and publishing conferences about how to make the best use of social networking tools, advances in digital publishing, and other transformative trends in the publishing industry.
Ron also maintains an active presence in New York City’s literary scene, hosting and curating events that introduce readers to great writers. In addition to regular posts at Beatrice, Ron also writes book reviews and literary features for other publications, including Shelf Awareness,Tor.com, and the Dallas Morning News.
CONTENT DEVELOPMENT with special interest in science and technology, American literature; EMAIL MARKETING; SEO; SEM; SOCIAL MEDIA MARKETING, SYSEMS INTEGRATION, WEBSITE DEVELOPMENT
Rich is President, Rich Performance Marketing and Strategic Partner, VP of YOUR EXPERT NATION
Rich’s thirty years in publishing include stints as editor, editorial director, director of subsidiary rights, marketing director, director of online services, and general manager. Having spent more than twenty years marketing books directly to consumer and specialty audiences, both in print and online, Rich specializes today in consulting in online marketing (including email, SEO/SEM, and analytics), social media marketing, and content development/marketing. Reader’s Almanac, the blog he currently curates for The Library of America regularly appears among the top 100 of the 16,000+ book blogs ranked by Technorati. Rich also frequently reports on trends at the intersection of tech and marketing for Publishing Trends. READ MORE
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