Our Experts
SUSAN HALLIGAN
SOCIAL MEDIA, SPONSORSHIPS, NON-PROFIT
Susan Halligan is a Social Media Consultant based in New York working with cultural organizations, non-profits, technology start-ups and authors on social media strategies spanning channel selection, content marketing, employee activation, stream management, listening and measurement. Her specialty is integrating social media into traditional marketing and communications channels.
As the former Marketing Director of The New York Public Library, Susan built the library’s social media footprint from scratch to make @nypl the #1 public library in the world on Twitter, Facebook and Foursquare.
She has a deep background in sponsorship, having worked for IMG for seven years on programs for the Smithsonian Institution, the United States Olympic Committee and the Nobel Institute, At NYPL, she created sponsorships with the Wall Street Journal, Major League Baseball, Fresh Direct, Social Media Week, the Metropolitan Transportation Authority and Starbucks.
Susan began her career in book publishing, including Princeton University Press, William Morrow and Simon & Schuster.
Email: srhalligan@gmail.com
Twitter: @srhalligan
Website: about.me/srhalligan
NANCY QUINN
INDIE RETAILING/MARKETING, NONPROFIT, SOCIAL MEDIA with special interest in DEBUT/WOMEN’S/LITERARY FICTION
For 20 years, Nancy served as Marketing Director at the Harry W. Schwartz Bookshops, where she helped create national buzz for such books as Astrid & Veronika and Girl with a Pearl Earring. Now Nancy works with hundreds of independent retailers through Local First Milwaukee, networking both locally and nationally. At Third Sector Creative, she aids local nonprofits with marketing strategy, public relations and social media. Passionate about women’s and literary fiction, Nancy uses social media to share the love of reading good books. You can take the girl out of the bookstore, but not the bookseller out of the girl!
Twitter: @nancyquinn
Linked-In: http://www.linkedin.com/in/nancyquinnmilw
